How to Maximize Your Reach on TikTok: Tips and Tricks

 

TikTok is an app for mobile devices that lets users enjoy short videos with others. The platform has come a long way since it was released in 2016 and now boasts over 150 million monthly active users. However, the service doesn’t always present itself as friendly to brands and marketers, so we’ve put together some tips and tricks to help you maximize your reach on TikTok!

Download TikTok

TikTok can be downloaded from the Apple App Store or Google Play. Once you have the app, it’s as simple as clicking on a video to open it. You can also search for content from within the app, just type in a hashtag and it will show you what’s been recently posted with that hashtag.

Make a profile and choose an appropriate username

When you make a profile, it’s important to choose a username that’s appropriate and represents your brand or personal name. You also have the opportunity to add a short bio and website URL, so make sure to use this space to your advantage.

Upload a profile picture

Your profile picture is one of the first things people will see when they visit your profile, so make sure it’s high quality and representative of you or your brand.

Post content that is interesting and engaging

This is probably the most important rule of all - don’t post content just for the sake of posting content. Make sure every video you upload is interesting, engaging, and relevant to your target audience.

Use hashtags to increase your reach

Hashtags are a great way to increase the visibility of your videos. Make sure you use hashtags that are relevant to your content and target audience. You can also use location tags to target a specific region or demographic.

Post at the right time

TikTok is popular among Gen Z, so if you’re posting content for this audience, it’s important to post at the right time. The best times are between 12-15 hours local time to get exposure from your target market.

If you follow these tips and tricks, you can make sure that TikTok is presenting itself as friendly towards brands and marketers like yourself, and help you maximize your reach on the platform.

Choose a cover photo that represents you or your brand well

When you upload a cover photo it's important to choose one that represents you or your brand in a way that will resonate with your audience. It's important to use the space to your advantage and make sure not to solely upload photos of yourself because not everyone is likely to like you.

Here are some cover photos I found on Instagram:

1. This girl has a cute haircut and she looks like she could be in high school
2. This guy has great style and he might be able to give good fashion advice
3. This woman has perfect skin and appears to be someone who takes care of herself and her appearance.

Add as many friends as possible to increase the likelihood of being found by other users

When you add friends on TikTok, you increase the chances of being found by other users. This is because your profile will show up in their explore section, and they may be more likely to watch your videos if they see that you have common friends. You can add friends by searching for them by name or username, or by scanning your contacts list.

Utilize Hashtags

Use hashtags when posting videos that are relevant to what you're talking about, for example, #traveling #sunsets, etc., but don't overuse them! The more specific and unique the hashtag is, the better chance it has of getting attention from others who might be interested in it too! So if you post something about food, use tags like #foodie or #foodporn, etc.; if you post something about traveling make sure to include tags like #traveling #vacation, etc.

Conclusion

These are just a few ideas for maximizing your reach on TikTok, but there's definitely more that you can do! If you're looking to grow your follower count even further, be sure to check out our blog post about the different ways businesses and personalities alike can use TikTok. We'll walk you through some of the things that you can do to help increase your following and engagement on the app.

If this is something that interests you, check out our TikTok Marketing Agency by clicking here. We're always happy to chat about how we could help make an impact on your brand! Feel free to contact us anytime via email or leave a comment below. We hope you found this post helpful and we can't wait to see what great things you'll create on TikTok!